FAYELZA DIGITAL LIBRARY

Build your store.
Learn to market it.

Practical digital guides for launching on Shopify and learning the basics of Meta Ads, at your own pace.

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Shopify Blueprint cover

01 / BUILD YOUR STORE

Shopify Blueprint

Turn your idea into a store.

You have an idea for a product, but opening Shopify for the first time can leave you wondering what to do next. Start here. Work through the decisions that shape your first store, from what to sell to how to organise the pages your customers will see.

  • Research what to sell
  • Set up your Shopify store
  • Plan how to attract your first visitors

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Digital Growth Academy cover

02 / MARKET YOUR STORE

Digital Growth Academy

Give people a reason to find you.

Once your storefront is taking shape, the next question is how people will find it. This guide connects the basics of Shopify with the fundamentals of advertising on Facebook and Instagram, so you can see how your store and your campaigns work together.

  • Understand the basics of Meta Ads
  • Connect your ads to your Shopify storefront
  • Apply what you learn to your own project

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THREE FOCUSED GUIDES

Work on one thing at a time.

FAYELZA / FIELD GUIDE 01Product Research Playbook

Product Research Playbook

Find a product worth testing. Compare demand, competition and supplier options before committing to stock.

  • Research customer demand
  • Compare competing offers
  • Estimate unit economics

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FAYELZA / FIELD GUIDE 02Conversion Copywriting Kit

Conversion Copywriting Kit

Write a product page that answers doubts. Build your product page around the questions shoppers ask before buying.

  • Define your offer
  • Write benefits and answer objections
  • Review your product page before launch

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FAYELZA / FIELD GUIDE 03Email Marketing Starter Guide

Email Marketing Starter Guide

Build your first email sequences. Plan what to send when a shopper subscribes, leaves a cart or makes a purchase.

  • Plan a welcome series
  • Draft cart recovery emails
  • Build a post-purchase sequence

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Good to know before you buy

How do I access my guide?

After payment, you’ll receive an email with the download link for everything included in your purchase. We’ll send it to the email address you enter at checkout. No physical item is shipped.

Which guide should I choose?

Choose Shopify Blueprint for store setup and product research. Choose Digital Growth Academy for a broader look at Shopify and Meta Ads.

What if I can’t access my order?

Email FAYELZA support with your order number and the email address used at checkout.

Digital delivery policy

FAYELZA guides are delivered electronically. After payment, you’ll receive an email with the download link for everything included in your purchase. We’ll send it to the email address you enter at checkout. If you don’t see the email, check your spam or promotions folder. If the download link is missing or does not work, contact support with your order number and checkout email.